
Canon has announced its EOS-1D Mark IV camera oriented at professional photographers.
Canon EOS-1D Mark IV is equipped with a 16.1-megapixel CMOS sensor and two high-performance DIGIC 4 image processing engines. The camera is based on the top-notch 45-point autofocus technology, the light sensitivity reaches 102,400 ISO allowing the camera to shoot high-quality images in poor lighting conditions.
Another important feature, making this camera a perfect choice for a professional, is its ability to record Full HD 1920х1080-resolution videos at the speed of 30 fps. Recording at a 720-pixel mode (with a resolution of 1280х720) the recording speed can be increased to 60 fps. The camera provides a mode of continuous shooting at the speed of 10 fps.
The new camera is featuring a 3-inch Clear View II display and supports Live View function. The exposure ranges from 1/8000 to 30 sec, the data can be stored on CompactFlash and Secure Digital flash memory cards, the camera features HDMI and USB 2.0 connectivity.
The camera’s size measures up to 156х157х80mm, and it weights about 1.2kg (without the battery and accessories).
Canon EOS-1D Mark IV will be delivered to stores at the end of December and will be sold at approximately $5,000.

What’s amazing in this particular camera is the abundance of various features. One of them is the touch panel interface introduced in Canon cameras for the first time. This model features a bright and crisp 3 inch touch-screen LCD, 12.1 megapixel sensor and 5x zoom length with optical stabilization for blur reduction, together with the function of high definition video capturing.
The HD movie mode this camera features allows to record widescreen HD movies with the resolution of 720p. The HDMI port allows to connect the camera to a HD display.
The Smart Auto function customizes the shooting according to 22 predefined situations from the camera’s database. Scene Detection Technology helps to recognize the faces, color, distance and motion, and Face Detection tool makes it easier to adjust the color of the face in the scenes with tricky lighting. Another option for optimization of portrait images is the manual auto focus – to set up the focus all the user needs to do is to just tap his finger on the touch screen.
Without going too much into technical details, we should say that Canon PowerShot SD980 IS works well with shooting the moving objects, capturing landscape and night shooting. Thanks to a variety of modes the camera is perfect for shooting fireworks, snow, beach and the sunset, pets and kids, indoor shooting. Its advanced functionality allows to process images right in the camera – swapping colors, retaining one of the colors on the image, building panoramic pictures are now made possible within just a couple of clicks.
The camera comes in four different color solutions that will reflect the style of its owner: Silver, Blue, Purple, and Gold.